Category: Industry Playbook
-
Power of the Stage: Why Kendrick Lamar and Bad Bunny Matter Now More than Ever
Hi everyone, welcome back! This entry focuses on the power music has as a form of revolution. It has carried the truths of communities. It’s how they tell their stories when they’re ignored, misrepresented, or erased. It’s how truth survives. And most of the time, we don’t fully understand the impact artists or genres have…
-
K-Pop vs. Western Pop: Selling to Fans or Building with Them?
Hi everyone! Here is my essay. I removed one paragraph because I felt it was unnecessary for you all to read. I might sound a bit different because I was trying to write in a more academic tone. Setting the Stage The Music Business Worldwide article “Superfans must be made, not just mined,” written by…
-
Happy New Year!!
Hi everyone, welcome back!! I know I’ve been MIA for a while. The fall semester hit me like a Mac truck with university applications, work, school, etc. During the semester, my writing time was devoted to application essays, and it was some of my best work, but not to say I forgot about all of…
-
Why Artist is too Broad a Term: Breakdown of Roles in the Music Industry
Okay, let’s get down to business. So I’m sure we all classify the singers in our playlists as artists. And yeah, I guess you can say that’s what they are. But artist is such a broad term you know, which works well for generalizing roles in the industry. However, after the last post, it got…
-
Behind The Hits: Recognizing the Art Behind the Voices
I’m sure throughout the years, we’ve all listened to the same classic 2010s pop hits. Thinking, ‘Wow, this artist is so good; I love their music, they write great songs.’ Pause. Wait. Rewind, I’m about to spill some necessary truth. Most of these performers (notice how I don’t say artist) didn’t write their biggest hits;…
-
The Art and Ethics of Music Sampling: A Guide for Creators & Listeners
Hi everyone, welcome back! I hope you all are doing well <3 In this post, we’ll be covering the ethics and art of music sampling. This is one of my favorite topics to cover, so sorry if it’s a lot of information. I swear it’s very interesting and relevant. Most of this is research from…
-
Success Doesn’t Happen Overnight: How Chappell Roan’s Vision & Authenticity Sparked a Community
Thanks for joining me again, glad to have you back 🙂 This post is a bit shorter since I’ve been following Chappell’s career for just under a year. In part one, we explored Sabrina Carpenter’s strategic rebrand. Now, in part two, we’re shifting focus to our pop-girly Chappell Roan and the world she has created…
-
Success Doesn’t Happen Overnight: Behind Sabrina Carpenter’s ‘Overnight’ Rise & Rebrand
Welcome back! This post is a two-parter; we will explore what it takes to be an overnight success while highlighting the careers of two pop princesses. Last year was THE year for women in pop. Not only did they dominate the charts, but they owned every stage, screen, and scroll, ultimately redefining stardom. Now, it…
-
Welcome!
Welcome to eliseOffTheRecord <3 Hi there, I’m Elise! I’m currently a college student majoring in music industry studies, and eliseOffTheRecord is my space to talk about everything happening behind the scenes. From artist management to marketing strategies, contract breakdowns to industry trends/news, literally anything and everything music industry related. This blog won’t just be about…
